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The Weekly Measure: Diagnosing Organic Traffic Decline, Facebook’s Upcoming...
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Investors Bet $42M on Sprout Social
Investors gave social media management provider Sprout Social $42 million today, bringing the six-year-old company's total funding to date to $61 million. Continue reading...
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The Weekly Measure: Snapchat Guide, Forgotten Link Building Techniques &...
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Discussion Point: How Do You Make the Most of Social?
Digital marketing strategist Robert Rose, in a recent Content Marketing Institute podcast with Joe Pulizzi, discussed annoyances that "need to be retired." One of them: Proving return-on-investment...
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The Weekly Measure: Defining Content Marketing, Reacting to Facebook...
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The Weekly Measure: Adapting Transparency Within Content, PPC Pet Peeves &...
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The Weekly Measure: Journalist Produced Content, Building an Instagram...
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Stop Being So Antisocial on Social Media
All this philosophical musing about trees in a forest seems a little out of date. So let's invert the question to make it more actionable and insightful for companies and brands. If you Tweet to a...
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The Weekly Measure: Link Development for Content, Instagram’s New...
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The Weekly Measure: Writing Content that Persuades, the Human Aspect of Link...
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Salesforce: It’s Raining ROI for Digital Marketers
The mandate to produce ROI from digital marketing campaigns caused nightmares for some only two and a half years ago. Today marketers have sweet ROI dreams, at least according to the latest marketing...
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The Weekly Measure: Immediately Actionable SEO KPIs, Lessons in Link Building...
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The Weekly Measure: Building Links with Content, Social Algorithm Science &...
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The Weekly Measure: Measuring Content Success, Social Algorithms & Creating...
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Social Media Testing: How simple changes to Twitter copy led to a 119%...
Tweet Here at MECLABS Institute, parent company of MarketingExperiments, we never stop testing. Whether it be subject lines, email copy, Web clinic format or landing pages, a day rarely goes by where...
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The Weekly Measure: When to Expect Link Building Results, Proper Emoji Use &...
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Transparent Marketing: Research into social media marketing reveals...
Tweet If you’ve read MarketingExperiments for any amount of time, you’ve seen how clarity trumps persuasion. Instead of trying to sell in marketing emails or on landing pages, help your customers...
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The Weekly Measure: Proving PPC ROI, How to Calculate Internal PageRank &...
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The Weekly Measure: Content Curation, Advanced Excel Tips & Social Lessons...
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The Weekly Measure: PPC Seasonality, White Hat Link Building & the Value of...
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