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The Weekly Measure: Mobile-First Content, Tracking PPC ROI & Local SEO Tips
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The Weekly Measure: Expediting Content Publishing, Link KPI Tracking &...
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The Weekly Measure: PPC Lead Quality, Documentary Storytelling as a Content...
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The Weekly Measure: Content Marketing Lessons from Print, Crafting Effective...
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What Instagram’s Algorithm Change Means for Marketers
Instagram can be addicting, overwhelming and entertaining in equal parts. Since its launch in October 2010, the social media platform has grown to over 400 million active users on the site, who post...
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Why Aren’t B2B Marketers Listening in on Social Media?
Social listening is an essential part of any B2C brands' social media approach. But the same can't be said for many B2B brands. Why is that? In my experience working with B2B marketers, I’ve found...
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The Weekly Measure: The Reality of Link Building, Lessons in Facebook Instant...
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Mavrck Gives Brands 5 More Ways to Tap Influencers
Boston marketing technology start-up Mavrck believes any brand's most valuable asset is their influential customers. It took to the streets of Cannes, France today to demonstrate why. Mavrck, a...
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The Weekly Measure: How to Advertise on Reddit, Comparing Domain Authority...
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The Weekly Measure: Guide to Content Formatting, PPC Lead Analysis Tips &...
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The Weekly Measure: Digital Measurement, White-Hat Link Strategies & Creating...
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Turn the Promise of Employee Advocacy Into Reality
Here’s a question I hear a lot these days: “How can we get employees to start sharing brand content on social media?” Employee advocacy has finally bubbled up into the consciousness of senior...
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Email Marketing Gets a Boost From … Louis CK?
Pundits have been proclaiming the decline of email marketing ever since social media started picking up steam. Then late last year, the predictions came in about a resurgence of email marketing in...
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The Weekly Measure: Optimizing Content for SEO, PPC Automation & How to Take...
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How to Discover Your Customers’ Favorite Social Media Platforms
Every few months, a hot, new social media tool hits the scene — Pinterest, Periscope, Foursquare, Blab — and some marketing experts make it sound like if you’re not using that new platform, you’re...
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The Weekly Measure: International SEO Myths, Harnessing Unsaturated Marketing...
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3 Simple Ways to Bust Stereotypes and Craft a Remarkable Message
On the snowy, northeastern Christmas of my 11th year, our parents gathered all five kids around the kitchen table to deliver the news. We were moving to San Antonio, Texas. I was devastated. Texas? I...
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The Weekly Measure: Overlooked Aspect of Content Strategy, Maintaining Brand...
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The Weekly Measure: Supporting Business Goals With Content, How to Use the...
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Marketing Automation Provider Act-On Vows to Bring ROI to Social
Marketing automation provider Act-On Software released a social media module today that's designed to tie social behavior into key marketing goals like lead generation and attribute revenue back to...
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