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Snap Needs to Reinvent the Advertising Wheel
After a dismal first earnings report showing losses of $2.2 billion, you could argue that Facebook (and by extension, Instagram) has Snapchat on the ropes. Facebook founder Mark Zuckerberg himself...
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4 Agile Principles for the Modern Marketer
Consider this for a moment: According to the Pew Research Center, just a decade ago only 11 percent of people used social media, and no one had even heard of the sharing economy. Today, we order...
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How to Break Through With CIOs on Social Media
It’s hard to be the Chief Information Officer. These busy tech execs are under pressure to successfully power up the CEO’s latest digital transformation initiative, plus hire and retain the best IT...
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When I Say ‘Social Selling,’ What I Mean Is ‘Providing Value’
Social selling is quickly becoming a trending buzzword in the sales world. But while many are still trying to grasp the concept of social selling, others are learning that the medium might be...
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Why WhatsApp Should Be Part of Your Marketing Strategy
WhatsApp boasts over 1.2 billion monthly active users: more than Twitter and Snapchat combined. And yet, most marketers leave WhatsApp out of their marketing strategy. Marketers, it's time you start...
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The Ultimate Guide to Content Marketing Channels: Social Networks
Content marketing has become the backbone of every worthwhile B2C and B2B marketing strategy. The short explanation for that is that no other form of marketing allows a brand to deliver such high...
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How to Start an Influencer Marketing Program Without a Budget
Influencers can add authenticity and reach to your content that your brand can’t achieve alone. The problem with influencers, though, is you usually need a substantial budget to invest in creating...
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Sprout Social Launches Bot Builder for Facebook Messenger
Sprout Social has introduced a new capability into its social media management platform that allows brands to build a customized chatbot for Facebook Messenger. That bot's duty? Serve as a front-line...
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Hootsuite Integrates Adobe Digital Assets for Social Content
Hootsuite is bringing Adobe and its 90 million digital visual assets into its social media management ecosystem. The Vancouver, BC-based social media management platform announced today an integration...
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A Facebook-Hosted Game Show? Hootsuite Launches LOI: Live Pitch
Shark Tank move over: Hootsuite will debut a similarly-styled show next week called LOI: Live Pitch. LOI: Live Pitch will give entrepreneurs aged 18 to 25 an opportunity to pitch their business...
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Will Customers Buy Into Your Seller Persona?
You've analyzed your prospective market, built buyer personas for your perfect customer, and crafted your website and Facebook pages with all the social media bells and whistles to ensure that the...
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Will Customers Buy Into Your Seller Persona?
You've analyzed your prospective market, built buyer personas for your perfect customer, and crafted your website and Facebook pages with all the social media bells and whistles to ensure that the...
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How B2B Companies Can Build Their Brands on Instagram
What started out as a simple photo-editing and sharing tool is now embraced by large B2C brands as a way to reach younger demographics. Today, Instagram is mainstream. The platform is used by over...
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14 Tips to Help Businesses Get More From Social Media
We've all had that "oops" moment or two posting to social media. So have businesses. No business wants to be the next viral sensation (in a bad way). With user numbers and business spending rising on...
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Best of Copyblogger: 2017 Edition
The task of selecting the top Copyblogger posts from 2017 is a bit like asking me to choose my favorite child. Each post is crafted with care, and I value all of them. But I rolled up my sleeves and...
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Think Twice About Automating Your Marketing
I first used a marketing automation platform 10 years ago. We all loved the potential of those new systems back then: We’d build large databases of the names of potential customers and use marketing...
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A ‘Big Blog’ Strategy Anyone Can Use for More (and Better) Traffic
Do you get all the traffic you’d like for your site? Do visitors just keep pouring in, letting you meet all of your business goals with ease? Yeah, don’t worry, no one actually says Yes to that...
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Get More Traffic, More Confidence, and More Work Done
Good to see you again! With the Monday Martin Luther King, Jr. holiday, this was a short week on Copyblogger. On Tuesday, Kelton Reid kicked things off with a thoughtful look at impostor syndrome —...
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8 Things Social Media Marketers Need to Know About Facebook’s News Feed Changes
Facebook has announced it will prioritize "meaningful, social interactions" within the news feed in algorithm updates, in order to better connect users to meaningful posts between friends and family....
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17 Enterprise Tech Companies Killing It On Instagram
Instagram is now home to over 800 million monthly active users, making it the second largest social network on earth after its owner, Facebook, but contrary to what many brands believe, Instagram...
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