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Going to Social Media Marketing World? Brian and Sonia Would Love to See You!
Will you be heading to San Diego at the end of the month for Social Media Marketing World? Brian and I will — and we’d love to connect! Brian will be giving a talk on Next Level Blogging: From Content...
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3 Tips to Improve Your LinkedIn Marketing Strategy
As Facebook tightens the screw on brands by yet again weakening their organic reach on the platform, it’s time for B2B marketers to take a good look at their LinkedIn marketing strategy. Even as it...
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6 Considerations For Marketers Working With Facebook
Marketers who run Facebook campaigns should be transparent about customer data collection practices, reassess their relationships with third-party Facebook data partners and perhaps even diversify...
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How GDPR Will Help Rebuild Data Protection and Customer Trust
If anyone had any doubts that Facebook was smarting after revelations that Cambridge Analytica, the UK based consulting firm that uses data mining, data brokerage, and data analysis in elections, was...
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Pinterest Marketing: 11 Software Companies Doing It Right
With platforms like Facebook, Instagram and LinkedIn dominating B2C and B2B marketing strategies, marketers may be tempted to put their Pinterest marketing strategies on the back burner. But with over...
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Why Great Content Alone Isn’t Enough to Build an Audience
A couple of weeks ago, I wrote a blog post about creating content that earns your audience’s attention. Mark Schaefer swung by and left a comment — and he made a point that is dear to our hearts at...
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3 Content Marketing Myths and Their Reality-Based Solutions
We all know that creating content can be hard work. One of our goals at Copyblogger is to help you make sure you’re putting your work into the right things, so you get results and not just a fistful of...
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Having Trouble Reaching Your Audience? It’s Time to Get Radically Relevant
So, you may remember not that long ago — as in, last month — I was very keen on chatbots. I got a lot of inspiration from Andrew Warner over at Mixergy, who had helped me see some things that I hadn’t...
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Join Us for a Live Workshop on Modern Email Marketing
The major heads-up today is that we have a live workshop next week (Tuesday, April 24 at 1:00 p.m. Eastern Time) on how to use sophisticated segmentation and automation in your email marketing — even...
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5 Steps to Post Your First Instagram Story
With new features, twists and turns being added to platforms like Instagram, Facebook and Twitter on what seems like a weekly basis, it’s tempting for brands to ignore new tools and focus on what’s...
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Writing Facebook Ads in a Sensitive Topic? Try These 4 ‘Tricks’ that Work …...
If you’ve spent any time in marketing discussion groups, you’ve probably heard how difficult it can be to get Facebook to approve your ads … depending on which industry you’re in. You may have thought:...
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5 Bad Habits that Will Tank Your Social Media Marketing
When I think about social media, I start to sound a lot like somebody’s cranky grandma. Back when I was starting out in marketing, we didn’t have all this Twitter or LinkedIn or Facebook. If you wanted...
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Avoid ‘All-or-Nothing’ Advice to Get Smarter about Your Business and Marketing
Most sites that teach digital business and marketing have absolutist prescriptions. “You must do this.” “You must never do that.” But the web is a complicated place. And rigid, black-and-white advice...
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Forrester’s Top 10 Picks for Social Media Management Tools and Software
Social media managers have a lot on their plates — particularly because social media management is often just one part of their much broader marketing roles and responsibilities. Continue reading...
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An Introduction to Instagram Insights
Instagram reached 1 billion users this June, which was up from 800,000 last September, according to Statista. With an audience of that size, it was only a matter of time before someone developed an...
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How YouTube Watch Time Is the Video Metric Marketers Need
Thanks in part to live streaming, video is increasing in popularity. And marketers who want the best video strategy should look to YouTube because it offers solid analytics to assess the value of...
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Social Media Marketing: Looking Beyond Reach
Marketers have long focused on the reach of their social media messages as a key measurement. After all, if your post, tweet, video or image is being shared, reach represents how big an audience that...
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8 Ways to Justify Your Social Media Marketing Program
Demonstrating value and ROI from social media marketing campaigns has been challenging since marketers first began using the platform to target prospects and customers. But should ROI even be a major...
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Skip the Robocall: Social Is the Connection That Counts
We’ve all been there. Your cell phone is ringing, you answer, only to find it’s a robocall trying to sell you something you don’t want — or worse, trying to con you into making a payment to the IRS...
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The Great Facebook Video Swindle
Back in the day, only digital publishers and marketers knew to never trust Facebook. You know, like that one time... Continue Reading The post The Great Facebook Video Swindle appeared first on...
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